Best Sellers

MUSKY ARMOR KRAVE If you’re tired of throwing that supposed “classic lure” that every angler throws and all the big fish have seen, then it’s time to try...

New for 2017 is the Live Action Mo Joe from Musky Innovations. This Musky Fishing bait can be straight retrieved, ripped, pulled, and paused to catch giant musky....

LUHR JENSEN RUBBER SNUBBER Luhr-Jensen Trout Snubbers are the best way to prevent hooks form tearing out of fish on a hard strike by providing some "give" in...

DAIWA D-TURBO SPINCAST If you are a beginner or a veteran angler the D-Turbo combos will let you enjoy your time on the water. Easy to use spincast...

SIMMS LOGO T-SHIRT Machine wash & dry. See garment label for details. FABRIC TECH: 52% cotton/ 48% polyester

Eagle Claw's rubber handle scaler, perfect for any angler. 9" long.

SPRO ARUKU SHAD 65 The Aruku Shad 65 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does...

More than your average trout spoon, the Presso Rave 2 boasts key fishing catching features.The body of the spoon is molded with a deep cup to grab more...

The BIG GABOT features a CATAMARAN MOUTH(PAT.P) to power pinpoint splash-walking action, redesigned weight and internals for improved durability and performance, and a custom hook to dominate monsters...

The redesigned lineup of Sojourn casting and spinning rods provides anglers with a performance-built rod with enhanced durability and sensitivity. With an eye-catching aesthetic, the Sojourn now features...

The 4" tube is an essential choice for dedicated tube anglers. Its compact profile and lifelike action effectively mimic juvenile crawfish and gobies. Formulated with salt impregnation and...

 The Off Shore OR4 Full Light Tension Single Downrigger Release, White. This release is ideal for Walleye, spring Coho, or other small to medium size fish using 10-25...

The Strike King Rage Slim Swimmer is expertly crafted to elevate your fishing experience with its sleek, slimmed-down profile. This refined design delivers a distinct and captivating action...

ST. CROIX VICTORY SPINNING ROD Get into the winners circle with St. Croix's Victory Spinning and Casting rod series. The Victory series feature super high-modulus hybrid carbon fiber...

The next generation of Veritas® rods feature Powerlux™ 100, which increases the rod’s strength by 15 percent while also reducing the rod’s overall weight by 5 percent. The...

X ZONE TUNGSTEN SWING FOOTBALL JIG Designed and manufactured with a free-swinging action, the X Zone Lures Swing Football Jig delivers a presentation that produces a bass attracting erratic action.  The free-swinging design...

The Weiner Flashers are made for running with the Big Weenie Brand Whole Bait Rigs, Cut-Bait Rigs and Trolling Flies*.  *A 28-32" leader is recommended with their flies....

Introducing the Konda Finesse Swim Jig, a revolutionary tool crafted specifically for those demanding moments when finesse is paramount. Engineered to excel under pressure, this innovative jig boasts...

Everyone loves shrimp, especially fish! The latest addition to the Maki family, the Scudi XL is a true shrimp imitator. At 1 ⅜”, it’s designed to catch the...

The crazy cousin in the Rage Craw family, Strike King's Rage Baby Luau Craw came to party. A finesse version of the original, the Rage Baby Luau Craw...

Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Designed with the same body shape and deadly action of...

Heavy Heads are attached to the front under the chin of your Bull Dawg.  They help the bait run deeper and have more hop.  Get in the correct...

Finesse hook fog shot that uses cyber metal and has a reputation for piercing and strength created by its excellent form and barb balance. Fog shot TC with TC...

10" Navin Dive And Rise 4.75 OZ CNC Cut Cedar INTERNAL WEIGHTED WITH ONE THREADED WEIGHT INSERT Stainless Adjustable Tail 3 COATS OF EPOXY 2 6/0 BLACK TRIDENT...

BILL LEWIS HAMMER TRAP The Hammer-Trap is the newest offering from Bill Lewis in the lipless category, which they put on the map over 50 years ago. The...

SIMMS G3 GUIDE BOOTS Made for endurance, comfort and trusted in-river stability, the G3 Guide Boot – Vibram® is the grippy standard worn by far-ranging guides and anglers...

AIRFLO COPOLYMER TAPERED LEADER Manufactured to provide clear, crisp turnover, our 9ft Mono Tapered Leaders allow you to match your favourite nylon tippet material. All our tapered leaders...

ABU GARCIA VENDETTA II With a continued tradition of advanced design and precision performance, the Vendetta rod series features a construction that delivers on the water every time....

The Celsius Ice Minnow Scoop eliminates the chore of removing minnows from your bucket by hand. Just dip this handy, bright orange scoop in and pull out your...

HOG FARMER MICRO HD UNDERSPIN Our Micro HD Underspin is built around a stout 2/0 Mustad hook. A #3 Willow Leaf Blade is attached by our Duel Rotating...

The 4.5" Boss Shad is the original bait in the lineup that started it all! Still built and painted one at a time and responsible for thousands of...

The Rippin' Dawg is a new versatile musky or pike lure that can be used for casting or jigging. It is 10" long with the blade  (8" long...

DAIWA ACCUDEPTH LC The all new Accudepth LC come in eight models with sizes ranging from 15 to 40, rely on single ball bearing (1BB) construction for a great...

VMC TOKYO RIG HD WIDE GAP HOOK One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with...

The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out. Waking this bait over grass,...

     Owner Offset Shank, Wide Gap worm hooks with worm-holding 90° bend shoulder. Extra wide gap bend and heavy-duty XX strong shank for rigging big baits and...

The Moonshine Walleye Copper Spoon is a premium trolling lure engineered for serious walleye anglers. This 3-inch spoon delivers exceptional visibility with advanced UV-reactive finishes that perform exceptionally...

MODEL # HANDLE LENGTH POWER ACTION LBS LURE/OZ BGS861H SPLIT CORK 8'6" HEAVY FAST 50-100 3-8 BGS861MH SPLIT CORK 8'6" MED-HEAVY FAST 35-65 3/4-4 BGS901H SPLIT CORK 9'0"...

The Hideup Judy Fish 5.2" Soft Jerkbait delivers tournament-proven performance refined in Japan's most demanding waters. Its distinctive eight-tail design generates natural, lifelike movement even in minimal current,...

SUFIX PERFORMANCE TIP-UP ICE BRAID Sufix Performance Tip-Up Ice Braid is the standard in tip-up ice fishing line. Made with high tenacity polyester braid known as HTP™ which...

SIMMS M'S CHALLENGER FISHING HOODY Step into the action, or up to the podium, in the Simms Challenger Hoody that brings together a resilient outer flat-knit face with...

Everybody loves a good taco. The same goes for this guide-favorite Taco Bag. Powered by PU-coated 600 denier ballistic nylon-shell fabric, it includes a large circular design that...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made...

The BOOYAH Boo Jig is designed to slip down inside brushpiles or through vegetation without snagging. This jig features a flat bottom 18-degree rise, which positions the hook...