Strike King

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plastics Ocho's...

Strike King's 3X Zero Stick Worm combines salt-loaded construction with advanced Elaztech material for superior performance. The enhanced flexibility delivers lifelike action that outperforms standard soft plastics, while...

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King® 3X Z-Too answers the needs of all...

The Red Eyed Shad is one of Strike King’s most trusted and versatile fish-catching crankbaits. The ALL NEW Saltwater Red Eyed Shad is equipped with high-strength Saltwater-Grade Mustad...

Strike King’s Mr. Crappie Marabou Sausage Spin is a crappie jig featuring a silver 3/4-inch hammered willow leaf blade that spins when retrieved or jigged vertically. The jig...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Thousands of fish...

Strike King’s Mr. Crappie Slab Daddy Live Hair Jig features a body and jig head that are specifically designed to illuminate clearly on a sonar unit. The Mr....

Strike King’s battle-tested topwater weapon, the Sexy Dawg Hard Knock, is a 4.5-inch premium saltwater lure that “walks” side-to-side when retrieved for explosive topwater action. The Sexy Dawg...

The Strike King Tour Grade Buzzbait features premium components, including exclusive Gamakatsu hooks designed to maximize your hookup ratio. The sculpted, quick-planing head and the single rotating blade...

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level....

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this...

The crappie will eat a spinnerbait too! Especially the new 1/8 oz Spin Baby. Tie one on and start bringing up some slabs! Amazing vibrating action Unique custom...

Strike King’s most versatile worm ever, the Strike King Rage Cut-R Worm can be flipped, pitched, Texas-rigged, Carolina-rigged, swam weightless or on a weighted hook. Featuring Strike King's Rage Tail...

The Strike King Filler Worm is a 6-inch worm that is designed to be fished for a finesse presentation, featuring a wide head for added durability, increasing the...

If it says “Tour Grade,” you can rest assured that it’s quality – and the Strike King Tour Grade Skipping Jig is no exception. Built with a customized, flat-sided head shape,...

You can see Kevin VanDam's influence in every aspect of the Strike King® KVD Toad Buzz. This high-action topwater bass killer has been tweaked and fine-tuned by the...

Delivering a wide wobble action in a 1.5 profile, Strike King's Gravel Dawg 10 grinds through rock, wood, and grass better than any medium-diving crank bait in its...

STRIKE KING CUT-R-WORM The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and...

STRIKE KING RAGE TAIL SCOUNBUG The Strike King Scounbug is a compact, 3.5” crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim,...

STRIKE KING RAGE BABY MENACE The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist...

STRIKE KING HYBRID HUNTER The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping, exaggerated hunting action with an...

STRIKE KING COFFEE TUBE Strike King® Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish....

STRIKE KING BUZZ KING The Strike King® Buzz King®, the best little buzzbait around, features a Diamond Dust head and a Diamond Dust Skirt the boys can't help...

STRIKE KING CHICK MAGNET The flat-sided crankbait is back, and its moving with a Tennessee swagger.Strike King Lure Company is pleased to work with industry pro and seasoned...

MR. CRAPPIE TUBE 2' Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

RAGE TAIL BABY BUG The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose...

Dominate shallow water with the Strike King Rage Toad 4", engineered to create maximum surface disturbance through its distinctive leg design. This topwater lure excels when rigged weightless...

Strike King's SK Plus sunglasses features specifically designed TAC (Tri-Acetate Cellulose) polarized lenses for unequaled performance. The TAC lenses are stable in all weather and humidity conditions and...

The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for an incredible kicking action. Made...

STRIKE KING RAGE SWIMMER Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its...

Featuring eleven layers of superior polarized lens technology the S11 Optics have scientifically engineered lens colors, bi-gradient mirror treatment, providing the extra protection from sunlight and reflection. S11's...

Featuring eleven layers of superior polarized lens technology the S11 Optics have scientifically engineered lens colors, bi-gradient mirror treatment, providing the extra protection from sunlight and reflection. S11's...

Featuring eleven layers of superior polarized lens technology the S11 Optics have scientifically engineered lens colors, bi-gradient mirror treatment, providing the extra protection from sunlight and reflection. S11's...

Featuring eleven layers of superior polarized lens technology the S11 Optics have scientifically engineered lens colors, bi-gradient mirror treatment, providing the extra protection from sunlight and reflection. S11's...

STRIKE KING TRI-WING MINI BUZZ KING The Strike King® Tri-Wing Mini Buzz King®, the best little buzzbait around, features a Diamond Dust head and a Diamond Dust Skirt...

Each bait in the Strike King Pro-Model® Series 6 Crankbait line is designed to perform a specific task. The Series 6 crank has a unique diving plane to...

STRIKE KING SK PLUS HUDSON Strike King's SK Plus sunglasses features specifically designed TAC (Tri-Acetate Cellulose) polarized lenses for unequaled performance. The TAC lenses are stable in all...

STRIKE KING 5XD SILENT Introducing the brand new 5XD silent series crankbait. Take a deeper dive with a silent approach and enjoy the result!

Since 1984, Strike King® has been a leader in polarized sunglasses for fishermen. That tradition continues forward with many new models and new lens technology. Polarization in fishermen’s...

STRIKE KING BLEEDING ELITE BUZZBAIT The Bleeding Elite buzzbait features holes in the blades to create a gurgle type noise and leave a bubble trail on the surface....

The KVD Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King®. Chief among its features are a sealed nose, which minimizes water entry,...

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The KVD Splash...

STRIKE KING KVD SPLASH JR Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD...

STRIKE KING BOTTOM DWELLER The perfect choice when targeting deep, bottom dwelling bass, the Strike King® Bottom Dweller Spinnerbait is designed not to roll when it comes in...

STRIKE KING LIL' MR. MONEY The Strike King Lil' Mr. Money Spinnerbait delivers a scaled-down presentation perfect for tough fishing conditions and matching the hatch with smaller bait...