The Strike King KVD 300 Jerkbait delivers the erratic, lifelike movement that triggers aggressive strikes. Its advanced weight transfer system maximizes casting distance while the realistic 3D eyes...

The Suick Magnum 12" Weighted Thriller is a formidable 4 oz wooden jerk bait designed specifically to target trophy muskies and pike. With a substantial 12-inch length and...

LAMIGLAS Not only are these rods eye-catching, they will also help you catch more walleye! Extremely lightweight and sensitive, but also very capable with extra fast actions and...

Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse...

Anyone who has ever dealt with a snarl of entangled lures will appreciate the organization (and safety) of controlling hooks with Luhr-Jensen® Hook Bonnets. Encasing sharp points of...

The ultimate wader for your almighty dollar, the Freestone® Stockingfoot has been refined through years of testing and tweaking and is infused with decades of Simms wader DNA...

Capitalizing on pro angler insights, Sufix® ProMix® combines the innate benefits of premium braid with ultra-longevity, buoyancy and colorfast technology to culminate a quality of braid like no...

"The Hangover," developed by swimbait specialist Ben Milliken, is the culmination of expert craftsmanship and advanced fishing technology. At 6.25 inches, this swimbait features a trio of internal...

The Glo-Shot® Jig’s luminescent Glo-Shot® Stick and fixed single-hook design make it ideal for deadsticking or fishing below a bobber with a lightly hooked live minnow. But its...

Description Loaded with features well beyond a standard bucktail jig, the SPRO Power Bucktail Custom Jigs feature a durable construction and unique, highly attractive styling that will appeal...

SHAKESPEARE CRUSADER  Shakespeare® Crusader® combos have an exciting new look and feel! Featuring a new reel design and fun knight-oriented cosmetics, these combos are sure to get anglers excited...

AIRFLO RAGE COMPACT A hybrid head, the Rage bridges the gap between Skagit and Scandi heads. Its thick tip and aggressive taper turn over any leader/fly combination imaginable....

Results speak for themselves and the Boss Shad 8" Minnow has Musky's talking with their mouth full. Just like it's cousins, it now features Boss tough wire thru construction...

BIG BITE BAITS FINESSE GRUB Grubs are often overlooked these days in favor of fancier lures, which is leaving fish off the table. Sometimes this time-tested lure is...

LEWS WALLY MARSHALL SPEED SHOOTER  

The iconic G3 Guide™ Wading Jacket is the perfect blend of mobility and fishing utility. Lightweight guaranteed dry 3-layer GORE-TEX® combined with the first-ever 3-layer GORE-TEX® Pro with...

X ZONES MINI SLAMMER The X Zone 3” Mini Slammer is the latest product in X Zone’s Slammer line-up. 100% hand poured using high-quality super soft but durable...

The key to powering through the obstacles of a river system is great footing. The rugged, responsive Guide BOA Boot stacks agility and stability in your favor with...

The Huk Waypoint Shirt is a must-have for your days on the water. Made from recycled plastic bottles, we have created our softest and lightest fabric yet, while...

The Abu Garcia Revo X VoltiQ Baitcast Reel combines the proven durability of the Revo X platform with advanced VoltiQ electronic casting system technology. The intelligent braking system...

Treble stingers by Rare Lures

The BKK Duolock Snap Swivel-51 combines their proprietary Duolock Snap mechanism with a precision-engineered stainless steel swivel designed to eliminate line twist and torsional stress. The corrosion-resistant construction...

Great Lakes Spoons design and manufacture all of their fishing lures from the best materials available. Their lures are hand built to a higher standard creating an extremely durable and properly...

Rapala's battery powered aerator is quiet, and has a powerful diaphragm pump, 24" hose with filter stone to protect the pump. Runs on 2 C cell batteries (not...

RAPALA SUPER SHADOW RAP The Rapala Super Shadow Rap accurately mimics the swimming actions of small fish that big fish cannot get enough of. Providing a hard side...

     As featured on the Owner Twistlock hooks, these interchangeable stainless steel Centering Pin Springs (CPS - U.S. Patent 7,841,127) attach to hook eyes, and allow any...

Legend Tournament Musky Rods Feature St. Croix Rod Technologies IPC, ART, FRS, and GRASP II.

ST. CROIX TRIUMPH SURF TRAVEL ROD Durable, sensitive and packs incredible power, the Triumph spinning rods by St. Croix are build for anglers that are looking for the...

The 4" Perfect Swimmers deliver exceptional versatility for serious anglers. Available in multiple minnow and shad patterns, these swimbaits excel as standalone open water presentations with tungsten underspins...

Pflueger President XT Rods embody the rich tradition, performance, and quality that Pflueger has been known for since 1881. These rods are light and senistive in the hand,...

ISLANDER LX SERIES FLY REELS As the tool of choice for discerning fly anglers, the LX series fly reels are the definition of refinement. From west slope cutthroat...

The angler-inspired Shimano Blackmoon Backpacks are offered in two different styles, each built to meet angler preferences and efficiently store tackle for the next fishing adventure. These all-in-one...

Keep track of your catch with the Rapala Cloth Retractable Fishing Measuring Tape, engineered for anglers who demand precision and portability. This compact measuring tool features a durable...

Raised ribs grip fish when filleting, skinning or descaling No slip bottom stays in place on most surfaces Made from durable PVC Durable, easy to clean & dishwasher...

RAPALA FOLDING ICE SCOOP Rapala Ice Skimmer is an ice skimmer with a plastic handle and a foldable scoop. It is great for removing slush from the drilled...

Fiberglass blank EVA twist lock handle ALOX Guides

Ice Skimmer by Compac.

Colour: Clear Blue Fluorescent Highly versatile and manageable line that is perfect for any angling situation, optimizing ease of use with strength and toughness. Superior knot strength to...

SIMMS FALL RUN HOODY An amazing 3-season hoody jacket, both on and off the water, the lightweight Fall Run Hoody packs a heavyweight warmth-to-mass ratio for less bulk...

Pflueger President® Rods embody the rich tradition, performance, and quality that Pflueger has been known for since 1881. These rods are light and sensitive in hand, featuring a...

Treated with Enhanced Body Technology to create an incredibly round, smooth and sensitive fishing line, PowerPro is made of ultra-strong Spectra Fiber for all-around great performance — No...

BANDIT LURES WALLEYE BANDITS Bandit Walleye - Deep The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other...

The Zak Tackle Twitching Jig combines vibrant colored materials and holographic Mylar with a razor-sharp 5/0 Mustad Ultra Point hook, delivering exceptional performance. Available in 14 fish-catching colors...

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Hollow core...

Clip on weights to easily add or remove from your lures