- Hand Crafted - Honduran Mahogany - True Wire Construction - Lexan Lip-Glued and Screwed - Mustad Hooks - 45 Step Build Process - Highly Tunable (straight or...

Johnny Darter is designed to trigger reaction strikes from top predators. Built with an internal rattle, plastic fin, and proper weighting, the Johnny Darter will dart erratically with...

MUSKY INNOVATIONS REGULAR BULL DAWG PRO Weighing in at 5oz, the Regular Bull Dawg is one of the most versatile lures on the market today.  Straight cranks, jerked,...

The new Z-Man GOAT series softbaits features twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso...

The Wyandotte Motor City Minnow is the ultimate fishing lure for any avid angler. With its realistic design and lifelike swimming action, it's sure to attract even the...

X ZONE TUNGSTEN FLIPPING WEIGHT Made from 97%, Eco Friendly, Pure Tungsten, X Zone Tungsten Flipping Weights are available in two colors: Chip Proof Matte Black and Green...

RAPALA JIGGING RAP SERIES Jigging Rap® Magnum® falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it a great choice...

NISHINE LURE WORKS DS HOOK Designed for Dropshot rig Hook always positions perfect straight by snell knot Perfect match with Dropshot Minnow 3.4" 100% made in Japan by...

SIMMS TRIBUTARY WADING BOOTS A classic, great-fitting wading boot with all the rugged features and the trusted support and traction you need while in and out of the...

The DYNA RESPONSE is a new concept metal vibe developed with Shinji Sato. The super-thin 0.6mm stainless plate cuts through water and features a carefully sculpted weight shape...

SPRO BRONZEYE FROG Jr The Bronzeye Frog 60 was designed by MLF Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner meaner version of...

KING FLIES PRO TROLLING FLIES This 4 inch trolling fly offers two Eyes, as well as an Addya Premium size 1 treble hook and size 4/0 single hook....

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species in an 8 oz bottle.

baitholder hooks

Developed in collaboration with Elite Series Pro and smallmouth expert Cory Johnston, the Party Prop is designed to be the ultimate clear-water finesse hardbait. Its sleek, minnow-shaped profile...

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on...

Created to reflect a vibrant forward-facing sonar (FFS) signal, the Z-Man® 3.8-inch Graph ShadZ™ features radical realism and a profile that appeals to the most challenging bass. The...

The Ribbon Leech Flutter Spoon takes after the ever-popular Leech Flutter Spoon. The Ribbon Leech still has the Leech Spoon's fluttering action, but the spoon is a thinner...

SHIMANO CURADO M Expanding on Curado's reputation as a do-everything reel, Shimano redesigned and refined the Curado 200 to provide ultimate castability with heavier lines and lures in...

GAMMA TORQUE BRAID LINE 100% Spectra Fiber Braid GAMMA Torque is a high performance braid designed to provide: Max strength Max abrasion resistance  Extremely small diameter  Extremely sensitive ...

THUNDERMIST LURES FLEXI-JIG Upon setting the hook, the jig head is able to pivot up to 90 degrees, ultimately allowing the hook shank and the angler’s fishing line...

ROBOWORM NED WORM The Ned Worm by Roboworm uses a "pouring" method to create colour schemes that were not previously possible to Ned Riggers. The Roboworm Ned Worm...

The Gibbs Koho is meticulously engineered from heavy gauge brass, ensuring exceptional casting accuracy and impeccable control. Whether you're fishing in rivers, streams, or lakes, this lure is...

SHIMANO SLX  SLX rods offer tournament-level performance at a price that all anglers can afford. With versatile actions throughout the lineup, there is an SLX to cover any...

STRIKE KING COFFEE FAT TUBE Building off the original Strike King Coffee Tube, the Strike King Fat Coffee Tube is smaller and plump but maintains the same width as the original...

DAIWA FUEGO CT Fuego CT line of baitcasters feature an all new lower profile design that is as good looking as it is comfortable to fish. What makes...

Okuma Classic Pro GLT Trolling Rods are fine-tuned for the Great Lake's trolling angler. These rods feature durable construction and actions tailored specifically for use with downriggers, Dipsy...

NISHINE LURE WORKS SMELTHEADS The Nishine Lure Works have come with their new jig heads; the Nishine Smeltheads! The Nishine Smelthead jig heads features precisely carved gill plates,...

The 6th Sense Vega Frog is hitting the market after years of R&D from our Team 6 experts and hitting it HARD. One of the most important features...

BERKLEY FUSION 19 SWIMBAIT JIG Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with...

RAPALA SCATTER RAP TAIL DANCER Take the wild "wide-tail" action of the Rapala® Tail Dancer® and add the evasive, erratic action that the Scatter Lip creates and you...

CANADIAN WIGGLER The Canadian Wiggler 3 1/4″ lure are their most widely used model around the world and is great for casting, trolling and hand lining. The lure...

STORM ORIGINAL THUNDERSTICK Accurately featuring the natural shape and movements of a minnow, the Storm Original Thunderstick is a must have crankbait for any angler.  The Storm Original...

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. Easily apply trigger...

KING FLIES UV TROLLING FLIES At 4 inches in size, the King Flies UV Trolling Fly is enhanced with UV and includes two eyes, an Addya Premium size...

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does...

BERKLEY POWER BLADE COMPACT Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique....

MEGABASS X-NANAHAN THE X-NANAHAN FINESSE JERKBAIT IS A FUSION OF THE IDEALS OF SHINJI SATO, ONE OF JAPAN’S FOREMOST JERKBAIT ANGLERS, AND THE ENGINEERING OF YUKI ITO, CREATOR...

RAPALA SCATTER RAP JOINTED Building on the classic articulated body style, the Scatter Rap® Jointed swims with an irresistible, seductive action. The jointed body combined with a Scatter...

J-FLUORO FC is the true 100% Fluorocarbon Material is manufactured using the finest raw materials available. Made in Japan by the most precise line extruders in the world, the consistency of the...

DESCRIPTION The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with MaxScent technology,...

The Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very...

All Mepps Aglia Longs are deep running spinners with willow leaf blades. The blade "hugs" the body of the spinner during retrieve, allowing it to stay in deep...

Set the story straight with Mustad's Measure Band. Get an accurate measure of your latest catch up to 36 inches long without tangling measuring tape. Both metric and...

Taking the Vision 110’s legendary action into a new realm, the Megabass Ito Vision 110+2 Jerkbait allows anglers to target a totally new class of fish that aren’t...