Products Eligible for Discounts

Featuring an automatic Bite N' Run Clutch system for anglers who throw cut and live bait, the Daiwa Free Swimmer EX Spinning Reels are a heavy-duty performer ready...

Designed specifically for targeting trout, panfish, crappie, and other species that demand precision and delicacy, the 25 Luvias ST SF boasts Daiwa's exclusive MQ body, which amplifies rigidity...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with delicate, ultra-light rod bends....

Superior performance doesn’t have to cost an arm and leg. Daiwa’s new Crossfire LT Combos combine some of Daiwa’s top technologies with light and durable dependability. The new...

Closing the gap in forage size between the 3in and 4in SPARK SHAD, the 3.6in paddletail swimbait brings sinuous swimming action to tournament-tested waters around the world. Designed...

Over 2 years in the making, the new Pursuit Series Assault Sticks, were designed to be the ultimate low cost Musky rod. Whether for a kid who wants...

The MEGABASS SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer construction delivers exceptional swimming balance and a...

Multispecies. Traditional. Best-selling. Expansive. American value. Buy if you value American-crafted multispecies versatility and performance with traditional full-cork handles and exceptional value. One- and two-piece options. BlankPrimary Material:...

Great Lakes Spoons design and manufacture all of their fishing lures from the best materials available. Their lures are hand built to a higher standard creating an extremely durable and properly tuned...

Bass-focused. Tech-forward. Exotic. Buy if you never compromise… if you prioritize lightweight and balanced performance in any specific presentation, unmatched sensitivity, exceptional strength and durability, and the best...

Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy , strengthening...

Keep track of your catch with the Rapala Cloth Retractable Fishing Measuring Tape, engineered for anglers who demand precision and portability. This compact measuring tool features a durable...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with...

We added a little Firetiger flare to the Original Fish'N Fillet® for 2026! Continuing with the original features; progressively tapered, full-tang blade of European stainless steel that takes...

Raised ribs grip fish when filleting, skinning or descaling No slip bottom stays in place on most surfaces Made from durable PVC Durable, easy to clean & dishwasher...

A versatile lipless crankbait ideal for casting, ripping through cover or jigging off bottom. The Snare's slender profile is belly weighted for long casts and a stable swimming...

Hook: Tinned Finish VMC® Chemically Sharpened Needle Sharp Tip Hi-Carbon Steel for maximum Strength and Durability 6X Strong Forged Jig: Custom design keepers for great holding power on...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting sound. The durable body...

Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting...

This fluorocarbon-coated copolymer® line delivers consistent quality and a uniform diameter, enhancing abrasion resistance, knot strength and overall line performance. Exceptional lure control, ultimate bite detection and firm...

Classic Rapala® wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad™ ideal for targeting your favorite game fish in any situation. Durable Plastic Body...

Classic Rapala® wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad™ ideal for targeting your favorite game fish in any situation.   Durable Plastic...

Unfold perfection with Bubba 7” Tapered Flex Folding Knife. Derived from Bubba iconic 7” Tapered Flex, the NEW 7” Tapered Flex Folding Knife is designed for anglers who...

Designed in Southern Ontario Species: Walleye Trout Salmon Pike Bass

Some baits just look the part, but the Ditch Minnow gets bit. Available in two fish-catching sizes and eight dialed-in walleye patterns, this split-tail minnow moves like the...

When big walleyes are holding deep, the Crankcase Crankbait gets down fast and stays in the zone. With two fish-catching sizes and twelve dialed-in walleye patterns, this bait’s...

Designed to excel in inshore and freshwater environments, Sustain FK integrates advanced technologies that elevate control, strength, and precision. As a member of the MagnumLite series, Sustain FK...

The Okuma Convector B Series has long been the go-to reel for serious freshwater and saltwater trolling anglers. Built to handle the demands of big-water fishing, it delivers...

Okuma has become a trusted name among freshwater trolling anglers, delivering reliable gear for salmon, steelhead, walleye, and lake trout. The Diamond Elite Trolling Rod Series continues that...

Frabill Ice Creepers are rubber pull-ons that easily attach to boots. Each ice creeper features 10 carbide spikes that dig into ice and provide a strong grip to...

2 Ball Bearing Infinite Anti Reverse

The name says it all - the HT Ice Fishing Enterprises Premium Polar Braided Tip-Up was built for anglers braving the frigid conditions of the far north. Crafted...

The Striper Strike was engineered to be cast farther than other lures, perfect for anglers plying the surf, fishing below dams or anywhere long casts are required. As...

The Wally Diver series is Cotton Cordell's most popular line and an essential trolling bait for walleye anglers everywhere. Its slender profile and tight wiggle produces big bites...

Norman Deep Tiny N because Sometimes you need to go smaller to catch bigger bass. In those situations, the Deep Tiny N is your go-to crankbait. This ultralight...

Initially designed for Jumbo perch, this bait has proven to be extremely effective for almost all target species. Its distinct bend gives it a unique pulsing action, but...

All Metal Skimmer 18” handle 6” Cup

The Lindy Rattling Quiver Spoon is a twist on a favorite of ice fishermen worldwide. Built on the same frame as the classic Quiver Spoon, but with an...

The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range....

Graphite spool & body Brass and zinc gears

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small,...