Products Eligible for Discounts

The Big Joe is back  with a new stronger locking harness, custom color patterns, new eyes, and the quality you expect from Musky Innovations products. The Big Joe...

The Rippin' Dawg is a new versatile musky or pike lure that can be used for casting or jigging. It is 10" long with the blade  (8" long...

MUSKY INNOVATIONS REGULAR BULL DAWG PRO Weighing in at 5oz, the Regular Bull Dawg is one of the most versatile lures on the market today.  Straight cranks, jerked,...

NETBAIT PACA CHUNK The Paca Chunk will add vibration and action to your jig and can be used as a jig trailer or fished on a round ball jig...

BLUE FOX CLASSIC VIBRAX Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line...

RAPALA OG SLIM 6 From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the...

RAPALA R12 LITHIUM AERATOR Rapala R12 Series fishing accessories redefines fishing productivity. Juice up all your Rapala R12 fishing accessories with the same Lithium ION 2Ah battery and...

RAPALA R12 LANTERN Rapala R12 Series fishing accessories redefines fishing productivity. Juice up all your Rapala R12 fishing accessories with the same Lithium ION 2Ah battery and charging...

LINDY MARKER BUOY Mark a hot spot and find it again at a glance! The Lindy barbell design features internal ballast weights for resistance to 'walking' in wind...

RAPALA JOINTED BODYBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated,...

RAPALA COUNTDOWN Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at...

RAPALA FISH'N FILLET SUPERFLEX Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years. Superflex says it all. This blade is an incredible, extra...

The Megabass Super-Z Z1 delivers exceptional stability in current conditions while maintaining consistent bottom contact to provoke aggressive strikes. Engineered with the patented LBO II Balancer System, this...

DESIGNED FOR HARD-THUMPING ACTION WITH A MEDIUM-SLOW TO MEDIUM RETRIEVE, MAGDRAFT’S TAIL KICKS INTO GEAR QUICKLY, SENDING VIBRATIONS THROUGHOUT THE BODY TO ACTIVATE THE LATERAL LINE OF PREDATORS....

RAPALA SOFT GRIP FILLET KNIFE A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle...

RAPALA SHADOW RAP SHAD DEEP The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then...

Developed by trophy hunter and swimbait aficionado, Matt Allen, the Dirty Jigs Matt Allen Tactical Bassin Swimbait Head delivers rod-bending performance in spades. Unbelievably lifelike, the Dirty Jigs Matt Allen...

RAPALA SHAD DANCER This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action....

RAPALA SCATTER RAP MINNOW Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively....

RAPALA SHAD RAP The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective...

LUHR JENSEN DIPSY DIVER "O" RING Dipsy Diver® Rings provide more surface area to standard and magnum sized Dipsies, offering increased dive depth and greater flexibility within the...

RAPALA JOINTED DEEP HUSKY JERK The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're...

RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow...

BLUE FOX CLASSIC VIBRAX Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line...

BLUE FOX CLASSIC VIBRAX Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line...

BLUE FOX CLASSIC VIBRAX Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line...

RAPALA DIVES-TO(16FT) CRANKBAITS The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on...

RAPALA DIVES-TO(10FT) CRANKBAITS The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on...

RAPALA SCATTER RAP JOINTED Building on the classic articulated body style, the Scatter Rap® Jointed swims with an irresistible, seductive action. The jointed body combined with a Scatter...

RAPALA SHADOW RAP The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action...

RAPALA SCATTER RAP TAIL DANCER Take the wild "wide-tail" action of the Rapala® Tail Dancer® and add the evasive, erratic action that the Scatter Lip creates and you...

LINDY OLD GUIDE'S SECRET DRIFT RIG The Lindy Old Guide's Secret Drift Rig is perfect for drifting when searching for walleyes.

RIO SLICKSHOOTER A hard nylon shooting line for distance.

RIO TOOTHY CRITTER  Tough, bite-resistant wire attached to a tapered nylon leader - perfect for all species with sharp teeth. Powerful butt and taper design to cast large...

RIO SALTWATER TAPERED LEADER A tough, abrasion resistant, general purpose, knotless tapered saltwater leader. Medium-stiff material with great knot strength Easy casting taper design that casts typical saltwater...

RIO TARPON PRO Guides' favorite! A hand crafted leader of ultra hard, tough saltwater nylon, with a fluorocarbon shock tippet - ideal for tarpon. Ultra-tough nylon leader with...

RIO ELITE SWITCH CHUCKER Designed For Switch Rods, whether for overhead or spey casting, with low-stretch, ultra-slick performance. Color: Gray/Orange/Green Sink Rate: Float Short, powerful front taper easily...

RIO GRAND Designed for fast-action fly rods with ultra-slick performance. Sink Rate: Float A full line size heavier to easily load fast rods Front loaded, short head Built...

RIO ELITE FLATS PRO Colour: Aqua/Orange/Sand The very best flats line on the market-perfect for bones, perms, and poons. Built with low-stretch, ultra-slick performance and is available in...

RIO PREMIER TARPON QUICKSHOOTER A very easy casting, tropical fly line, designed for the tarpon angler, with ultra-slick performance Short, powerful head that is very easy to cast—ideal...

RIO GOLD The ultimate, all-around fly line with ultra-slick performance. Color: Moss Gold Sink Rate: Float Long head for ultimate casting control Taper design to cast flies between...

RIO SKAGIT MAX POWER SHOOTING HEAD Short, easy casting heads for the biggest flies, and tightest restrictions RIO Skagit Max Power heads cast the largest flies and the...

SAGE SALT FLY ROD Light Caribbean Tarpon rod from Belize to Mexico or Tarpon averaging 30-60 lbs. Heavyweight Permit rod for Mexico, deeper water, stronger winds, and heavier...

REDINGTON WRANGLER FLY KIT There's always one more way to throw a fly, and that's your way. The Wrangler Kit and caboodle come loaded to kick start your...

Torpedo Tournament Treble Hooks are extremely sharp which ensures a great hook set every time. Our exclusive high carbon steel and alloys, create a hook that is light in...