Bulk Soft Baits

A lifelike baitfish imitation perfect for scoping out your next trophy-sized bass, the Reaction Innovations Scope Shot is molded with incredible attention to detail to trigger bites from...

The crappie will eat a spinnerbait too! Especially the new 1/8 oz Spin Baby. Tie one on and start bringing up some slabs! Amazing vibrating action Unique custom...

The RTM Tackle Bass Swimbaits are the perfect cross between soft supple plastic and slightly tougher plastic. Which makes them more durable than other major brands, but still...

BERKLEY GULP! FLOATING TROUT WORM The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for an incredible kicking action. Made...

The Yamatanuki, a popular Japanese Yamamoto bait now available in the US, revolutionized the "heavy" soft plastic lure trend. The Yamatanuki features a custom formula for weightless fishing,...

Size 3 1/2 Inch There are 8 Minnows per pack Minnows are scented for added attraction, triggering more hits Indented body enhances tail action Flat body profile provides...

After countless requests, the Googan Squad has developed the perfect jig Trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members of the squad have put months...

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them,...

Dominate shallow water with the Strike King Rage Toad 4", engineered to create maximum surface disturbance through its distinctive leg design. This topwater lure excels when rigged weightless...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook...

From ultra-finesse panfish fishing to big-bait trophy hunting, the Panorama is built to do it all. Available in sizes from 2” to 9”, this incredibly lifelike soft plastic...

**Treble Hook not included** 6" Killer Tails surprisingly simple and effective design has solved an age old problem. How do you put a swimming tail on a treble...

The Nories Flip Dom 3" is one of the original Scat Baits. Small in profile, yet bulky enough to draw bites from the biggest bass. This bait has...

This Junior version of our flagship bait will do everything that it’s big brother will, and then some.  It’s smaller profile is key when you are looking to...

BAM BAITS FORK TAIL Bam Baits 4” Fork Tail lure was created with bass and walleye in mind. Whether you’re fishing in shallow or deep waters, this lure...

MISSILE BAITS CHUNKY D The Chunky D is a new action craw bait ready to thump its way into the closest bass’ mouth. The 3.5” body is a thick craw...

Z-MAN HERCULEZ  An intricately sculpted baitfish design and a strategically designed curved paddletail generate a lifelike look and movement in the HerculeZ Swimbait. The 10X Tough ElaZtech construction...

The Deps Frilled Shad 4.7" delivers authentic baitfish imitation with precision-engineered design. Its signature fan-shaped lip creates natural water deflection, while a simple jig head attachment triggers lifelike...

The 6th Sense Prawn 4.2 is a premium soft bait engineered for flipping applications in dense cover. Ideal for shallow grass beds, shoreline vegetation, and deep hydrilla, this...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

Created using patent pending Injected Core Technology (ICT), this extremely life-like soft plastic bait has an outstanding level of detail. ICT creates a better-balanced, more durable bait with...

The Shad Shape Worm is everything a dropshot worm should be. Serving up an incredible baitfish presentation, this 3.75” worm is the ultimate baitfish replicant when applied on...

The YUM Wooly Bug takes all of the best characteristics of flipping and pitching baits and combines them into one unbelievable package for the big fish angler. Flip it into...

Spro's new hot bait designed by Elite Series Pros Chris and Cory Johnston. Made with Amino Bite and infused dura tuff material. The Cj Smasher is great for...

ROBOWORM ZIPPER GRUB The Roboworm Zipper Grub soft bait features Roboworm's Zipper Ribs and a molded in split tail. Roboworm's Zipper Ribs provides a bulky build for any...

Popular on the Detroit River, the Bondy Worm makes catch after catch every season. They use the most durable plastic you can buy so you can catch a...

The Strike King Filler Worm is a 6-inch worm that is designed to be fished for a finesse presentation, featuring a wide head for added durability, increasing the...

Description Designed by Major League Fishing Pro Shin Fukae Made in Japan Fast sinking plastic bait Easy to skip Length: 3.5 in Weight: 3/4 oz

NXS MEGA GRUB 2.0 The Mega grub by NXS Softbaits moves naturally to attract fishes efficiently and make fishing easier than ever.

BIG BITE BAITS KAMIKAZE SWIMON The Kamikaze Swimon (pronounced “swim on”) was designed specifically to be used as a bladed jig trailer. It swims at the perfect cadence...

RAID JAPAN WHIP CRAWLER The “WHIP CRAWLER” is the first of RAID JAPANs straight worms. We sought for an almighty soft plastic able to be set up in...

LUNKERHUNT PROP FROG The Lunkerhunt Prop Frog is an extremely efficient fish catcher. The Prop Frog has been designed to fish where other prop lures with exposed hooks...

"The Hangover," developed by swimbait specialist Ben Milliken, is the culmination of expert craftsmanship and advanced fishing technology. At 6.25 inches, this swimbait features a trio of internal...