Bulk Hard Baits

PRO KING 11” FLASHER • 11” Two Fin Incticer Flasher • Works at a wide range of trolling speeds • 14 of the best selling proven colors Pro...

The Anchovy Roll offers the ultimate rolling bait action for Great Lakes and Pacific Northwest anglers who love trolling. Designed to mimic feeding anchovy, the new Anchovy Roll...

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action...

The McStick 110 was designed by MLF Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for those finicky early and late season fish. The...

Walking, popping, and spitting its way to a permanent spot in your frog arsenal, the Jackall Gavacho Frog offers performance inspired design that is right at home in the thickest...

Created to match mature bait fish while adding finesse opportunities to tournament angler who prefer casting gear.  That’s correct the Spinbait 90 is yet another finesse lure created...

RAPALA RIPSTOP DEEP The RipStop® Deep has the same action as the original RipStop®, it just dives deeper. The RipStop® tail design creates a fast-ripping, flashing swimbait action....

DREAM WEAVER DEEPER DIVER Dream Weaver has designed their Deeper Divers with no add-on plastic rings, which wear out over time and also allowing the Deeper Diver to...

Built using a similar design concept as the Bomb Spoon, the Time Bomb adds an elusive sound that fish know well: The clicking, ticking sound of prey moving...

LUHR JENSEN CAST CHAMP Luhr Jensen's original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. The Cast Champ is a...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

PRODUCT DETAILS The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap®. The Elite structure consists of premium balsa wood, a...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped...

SD State Record Holder!! If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven...

INTRODUCED IN 1996, THE MEGABASS POP-X BREATHED NEW LIFE INTO THE OLD-STYLE POPPER CONCEPT, ADDING A GILL SYSTEM AND AN ATTENTION TO DETAIL THAT IMMEDIATELY SET THIS LURE...

BERKLEY FLICKER MINNOW  Designed by professionals and tournament proven, the Berkley Flicker Minnows are designed and built from the same development standards from the very popular Berkley Flicker...

An embodiment of next-gen Japanese finesse, the KARASHI rolls four irresistible techniques into one bite-sized offering: i-motion ultra finesse, sub-surface twitching, surface dog-walking, and bait-busting panic action. With...

LUCKY STRIKE SALMON KING Designed to give lots of flash and flutter to entice strike after strike  

SAVAGE GEAR 3D RAD RAT Rats are a favorite of predator fish but at the same time is rare to come by. Savage Gear has capitalized on this...

MEGABASS DEEP-SIX The super deep depths have remained a relative safe haven for big bass against deep diving cranks - that is until now. Introducing the Megabass Deep-Six...

LUHR JENSEN JET DIVER The Luhr Jensen Jet Diver is one of the most popular trolling systems on the market, thanks to it's buoyant design which allows the...

Kastmaster’s balance produces wild action without line twist! Because of its aerodynamic design, it’s the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers –...

GREAT LAKES SPOONS CHARTREUSE TROLLING SERIES Great Lakes Spoons design and manufacture all of their fishing lures from the best materials available. Their lures are hand built to a higher standard creating...

SPRO SPIN JOHN The Spin John 80 was designed by B.A.S.S. Elite Series Angler John Crews to be the ultimate spy bait. The Spin John 80 comes with...

RAPALA X-RAP The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve....

Don’t just hope a fish notices your presentation. Make them notice with the loudest lure you can drop through a hole. The same slicing, fluttering action of the...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

Celebrated as precious metal in Alaska, Blue Fox TROLLING/CASTING SPOONs are the angler's choice whether casting or trolling. Often copied, never duplicated, Blue Fox TROLLING/CASTING SPOONs set the...

RAPALA SHADOW RAP SHAD Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on...

RAPALA RIPSTOP The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest,...

STRIKE KING 5XD SILENT Introducing the brand new 5XD silent series crankbait. Take a deeper dive with a silent approach and enjoy the result!

FREEDOM ULTRA DIVER SHAD The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design...

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind...