Black Friday Sale

A comfort-driven duality of woven-fabric durability and knit-fabric breathability, the ventilated Latitude BiComp Hoody brings high-performing sun protection to all your on-water adventures. A combination of woven fabric...

Colour: Shadowcast Camo 2.0 The Nomad Emerger Net 2.0 is engineered for versatile performance across diverse fishing conditions. Designed for seamless portability, it fits securely in hip pack,...

Overview A warm welcome for cold, wet hands — the ProDry™ GORE-TEX Glove + Liner brings determined performance to trying conditions thanks to its unsurpassed downpour protection. Feature...

OKUMA CLASSIC PRO GREAT LAKES TROLLING Specific Great lakes Trolling rod actions. Durable E-glass blank construction. Double footed aluminum oxide guides. Stainless steel hooded reel seats. Comfortable EVA...

OKUMA CLASSIC PRO GREAT LAKES TROLLING Specific Great lakes Trolling rod actions. Durable E-glass blank construction. Double footed aluminum oxide guides. Stainless steel hooded reel seats. Comfortable EVA...

The classic evolved — your go-to piece when temps dip. Cozy cotton is bonded with polyester fleece for enhanced warmth and moisture management making the Coldweather Shacket ideal...

Articulated and reinforced to move freely with exceptional durability; the Confluence Pants live up to their name: blending hard-working materials and technical design with all-day comfort. Zipper fly...

This over-the-head entry foam life vest is constructed with durable ripstop nylon. An open-sided design and mesh liner keep wearers cool while dual-access zippered pockets secure essentials. A...

From boat performance to weather and water conditions, make sense of it all with NMEA 2000 networking on your Humminbird control head. The NMEA 2000 Starter Kit -...

From gripping oars to hammering throttles, the dry and dexterous Guide Insulated Glove is the solution for keeping subzero temps off your hardworking hands. Nylon gauntlet construction with...

The HMG changed fishing forever as the world’s first graphite rod. The new Fenwick HMG® rods have become even stronger, lighter, and more sensitive than before! Designed with...

The Simms Pursuit Shoe is your ultimate wet-wading cross trainer powered by an upstanding in-river grip that's equally at home on the deck, paddle board, or anywhere you...

BLANKPRIMARY MATERIALLINEAR S-GLASS GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALMACHINED ALUIMINUM HANDLEPRIMARY MATERIALAGGLOMERATED CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALPREMIUM EVABUTT CAPPREMIUM EVA MOJO BASS...

Patagonia's water-resistant Stealth Backpack 25L is engineered to be the ergonomic solution for no-compromise angling and seriously comfortable gear hauling. Thoughtful technical details include a large main compartment,...

The experience-focused Black Bass Series is conceived to open new doors on the water for all bass anglers via 36 purpose-driven casting (24) and spinning (12) models that...

For anglers looking to build experience and confidence with Shimano’s Magnumlite spinning philosophy, engineered for precise start and stop control and exceptional agility, the redesigned Miravel A delivers...

SIMMS TRIBUTARY WADING BOOTS The Simms Tributary Wading Boots are great-fitting wading boots with all the rugged features and the trusted support and traction anglers need while in...

The Daiwa Tatula X TW 100 baitcaster reel is engineered for versatile performance across multiple fishing applications. Featuring Daiwa's LC Concept MAGFORCE-Z Spool technology, this reel optimizes casting...

Musky Innovations trolling rods were designed to be the absolute best trolling rods on the market.  No expense was spared. This rod features specially designed features specifically for...

Expanding upon the reputation that has made the SLX series of low-profile reels a household name, the all-new SLX XT A adds to the benefits seen within the...

The Simms Tributary Chest Pack delivers professional-grade functionality for single-day fishing expeditions. This 2026 iteration features enhanced water-resistant construction and an optimized design that maximizes storage capacity while...

REDINGTON RUN FLY REEL The RUN fly reel will change the way you think about lightweight trout reels.

DAIWA PROREX MUSKIE ROD Developed for any and all musky specialists, the Daiwa Prorex Muskie Rod are designed to provide long and accurate casts while having the strength...

Okuma Convector Low Profile Line Counter Reel features mechanical line counter with anti-fogging clear view technology, and equips with A6061-T6 machined aluminum, anodized spool, quick drop system. The...

Colour: Jasper Built to last with a durable, comfortable, and performance-minded stretch poly/cotton blend. Work hard, kick back, and move freely with style. Classic T-shirt with chest pocket...

A comfort-driven duality of woven-fabric durability and knit-fabric breathability, the ventilated, high-collared Latitude BiComp Shirt brings high-performing sun protection to all your on-water adventures. A combination of woven...

Delivering exceptional BFS performance the Revo® X BFS features a lightweight BFS concept spool and BFS tuned MagTrax braking system that allows anglers to efficiently present ultra-lightweight lures....

The experience-focused Black Bass Series is conceived to open new doors on the water for all bass anglers via 36 purpose-driven casting (24) and spinning (12) models that...

Built for cold days on the water, the Huk Scale Hooded Jacket will allow you to continue to chase tight lines when the temps drop. With it's unique...

This 13" Deep Deep Milf Musky Candy features custom lures that are hand painted, providing a unique and personalized touch to your fishing experience. With precise attention to...

Hodgman H3 Stocking Foot Wader is perfect for light use anglers that are looking to keep things simple.

Sealine SL-3B reels come in eight sizes and are a must-have addition to any serious big water trolling arsenal, whether freshwater or saltwater themed. Eight models are available...

Constructed by hand to ensure superior quality, the Toddy Tickle Baits Hellebarde 10" is designed with expert precision for optimal fishing results. With its impressive size and effectiveness...

The Famous Blue Water Baits, The eratic baco and forth action will be sure to put more Muskies in your boat!