Best Selling Fishing Gear

The Hideup Judy Fish 5.2" Soft Jerkbait delivers tournament-proven performance refined in Japan's most demanding waters. Its distinctive eight-tail design generates natural, lifelike movement even in minimal current,...

SUFIX PERFORMANCE TIP-UP ICE BRAID Sufix Performance Tip-Up Ice Braid is the standard in tip-up ice fishing line. Made with high tenacity polyester braid known as HTP™ which...

ST. CROIX X-TREK FRESHWATER Engineered from a blank slate, four lightweight, balanced, versatile and powerful X-Trek models feature St. Croix’s newest formulation of sensitive and durable SCII carbon,...

SIMMS M'S CHALLENGER FISHING HOODY Step into the action, or up to the podium, in the Simms Challenger Hoody that brings together a resilient outer flat-knit face with...

Everybody loves a good taco. The same goes for this guide-favorite Taco Bag. Powered by PU-coated 600 denier ballistic nylon-shell fabric, it includes a large circular design that...

NEW Tube Tobbogan Casting Rigs + Optional Floatation Inserts The 11″ and 13″ Magnum Gator Tubes rigged with our new Tube Tobbogan casting rig work well in shallow...

Dome Jig Head - Precision and Versatility for Finesse Techniques The Dome Jig Head is the ultimate choice for finesse anglers, specifically designed for Ned Rigging, but versatile...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made...

The BOOYAH Boo Jig is designed to slip down inside brushpiles or through vegetation without snagging. This jig features a flat bottom 18-degree rise, which positions the hook...

The new Koho King Spoon offers an incredible tight, side-to-side trolling action that salmon anglers will simply find irresistible. Designed to mimic baitfish, the new Koho King Spoon...

DANIELSON HOOK HONE Keep your hooks sharp and ready-to-catch with the Danielson Hook Hone. Made from a grained hardstone, the Danielson Hook Hone features a groove along the top...

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and...

Description CJ Swim is designed by pro angler Chris Johnston and features a Gamakatsu Jig Hook and handtied jig skirt for unmatched performance. Its light weedguard is designed...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

SIMMS FREESTONE Z Freestone® Z Waders - Stockingfoot are your trusted companion from first cast to lasting obsession. Rugged, breathable 4-layer Toray® QuadraLam™ fabric handles brushy approaches and...

CARP ZOOM FANATIC FLAT PEAR LEAD  

SHIMANO WORLD RUSH 56F An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST...

KUNNAN SURF ROD A variety of surf rods by Kunnan. Featuring Graphite Blank and EVA Grip, the Kunnan Surf Rods are a great choice at a great price....

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately...

The  10" Mini X is a hand crafted cedar lure that can effectively be twitched, cranked, or trolled. This lure comes standard with a durable aluminum lip. The tight swimming...

Strike King's SK Plus sunglasses features specifically designed TAC (Tri-Acetate Cellulose) polarized lenses for unequaled performance. The TAC lenses are stable in all weather and humidity conditions and...

Designed and developed by acclaimed musky guide Steven Paul and the development team at Livingston Lures, the Kraken is a hybrid hard and soft plastic jerk bait intended...

PRODUCT DETAILS The slender, heavy profile produces instant vibration, even at slow speeds. Perfectly balanced, the Rippin’ Blade falls upright, reducing line twists and fouling. The Rippin’ Blade...

Loaded On 30# Test Stainless Steel Wire, These Colorado And Willow Leaf Blades With A Worm Are Deadly On Bass And Walleye!

KINGPIN 475 IMPERIAL CENTERPIN FLOAT REEL IMPERIAL 4 3/4" Centerpin - The Imperial is our first reel to succeed the Arnold-Kingpin centerpins. Completely re-designed using state of the...

SHIMANO COMPRE FLOAT Built for avid anglers passionate about their craft, the Shimano Compre Salmon/Steelhead rod series offers an expansion of models tailored for a wide range of...

Presentation and consistency are essential to achieving productive fishing sessions. RAVEN® T-Turn swivels enable efficient 3-way rigging while minimizing line tangles. Whether surf casting or bottom bouncing with...

The Yamamoto Baits 3.5" Fuzzy Nuki combines the proven weight and durability of a heavy plastic bait with the enticing action of fuzzy skirt material. Fine strands woven...

SIMMS TROUT ICON TRUCKER Our classic Trout Icon Trucker Hat features the iconic trout patch and Simms text with a low-crown fit, mesh back, and adjustable snap closure...

SIMMS FREESTONE FOLDOVER GLOVE Low-bulk and high-warmth, these dexterous fleece gloves offer cold-day functionality and fold-over protection. Durable hard-face fleece and spandex blend with a brushed interior for...

Every ounce of the GF Series was designed with the serious baitcast angler in mind. Starting with a precision machined brass drive-train that’s supported by a five stainless...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting sound. The durable body...

Strength and simplicity win the CFS battle with this modern take on the classic wading tool. Lightweight yet highly durable 7075 aluminum tubing with coated stainless steel cable...

REDINGTON WRANGLER FLY KIT There's always one more way to throw a fly, and that's your way. The Wrangler Kit and caboodle come loaded to kick start your...

The Boosa Series. Our 6th Sense Pro Team set out with the intention to design and develop a worm that has more action, the perfect shape and size,...

BERKLEY GULP GRUB the Berkley Gulp! Saltwater Grub softbait exudes a super potent water-activated scent that will attract fish from long distances. Because of the irresistible Gulp! flavor Berkley implemented,...

Strike King’s Tour Grade Crackin’ Tube Jig Head features a teardrop shaped head that puts the majority of the weight at the front of the tube. This, along...

Beast Hooks with TwistLOCK® Centering-Pin Spring (CPS) are designed for weedless-style rigging of larger plastics like big swimbaits, flukes, tubes and creature baits. With its TwistLOCK® Centering-Pin Spring...

With specifically geared action for Salmon and Steelhead, Okuma’s Connoisseur Rod series offers sought-out reliability and strength at a budget-friendly price. Features include a graphite composite blank construction,...

VMC REDLINE FINESSE NEKO Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10”...

The worldwide leader in baits for over 75 years thanks to our world-famous “Balls O’ Fire” salmon eggs, Pacific Northwest favorite Pautzke Bait Co. now continues the family...

PENN FIERCE IV LIVE LINER Saltwater anglers choose the PENN® Fierce ™ IV Live Liner spinning reels because they want a platform that gets the job done. The...

STRIKE KING SK PLUS HUDSON Strike King's SK Plus sunglasses features specifically designed TAC (Tri-Acetate Cellulose) polarized lenses for unequaled performance. The TAC lenses are stable in all...

Since 1984, Strike King® has been a leader in polarized sunglasses for fishermen. That tradition continues forward with many new models and new lens technology. Polarization in fishermen’s...

The BABY POPX is a snack-sized popper distilled from the legendary POPX. Introduced in 1996, the original POP-X changed the face of top-water gaming with its unique water-channeling...