Best Selling Fishing Gear

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species in an 8 oz bottle.

Developed in collaboration with Elite Series Pro and smallmouth expert Cory Johnston, the Party Prop is designed to be the ultimate clear-water finesse hardbait. Its sleek, minnow-shaped profile...

Created to reflect a vibrant forward-facing sonar (FFS) signal, the Z-Man® 3.8-inch Graph ShadZ™ features radical realism and a profile that appeals to the most challenging bass. The...

GAMMA TORQUE BRAID LINE 100% Spectra Fiber Braid GAMMA Torque is a high performance braid designed to provide: Max strength Max abrasion resistance  Extremely small diameter  Extremely sensitive ...

THUNDERMIST LURES FLEXI-JIG Upon setting the hook, the jig head is able to pivot up to 90 degrees, ultimately allowing the hook shank and the angler’s fishing line...

STRIKE KING COFFEE FAT TUBE Building off the original Strike King Coffee Tube, the Strike King Fat Coffee Tube is smaller and plump but maintains the same width as the original...

SHIMANO SLX  SLX rods offer tournament-level performance at a price that all anglers can afford. With versatile actions throughout the lineup, there is an SLX to cover any...

Okuma Classic Pro GLT Trolling Rods are fine-tuned for the Great Lake's trolling angler. These rods feature durable construction and actions tailored specifically for use with downriggers, Dipsy...

DAIWA FUEGO CT Fuego CT line of baitcasters feature an all new lower profile design that is as good looking as it is comfortable to fish. What makes...

The Hag's Prickly Pear—the floating, tentacled nightmare that bass cannot resist. Built from TPE floating plastic, this thing stands up, fights back, and keeps working long after every...

RAPALA SCATTER RAP JOINTED Building on the classic articulated body style, the Scatter Rap® Jointed swims with an irresistible, seductive action. The jointed body combined with a Scatter...

DESCRIPTION The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with MaxScent technology,...

CANADIAN WIGGLER The Canadian Wiggler 3 1/4″ lure are their most widely used model around the world and is great for casting, trolling and hand lining. The lure...

NISHINE LURE WORKS SMELTHEADS The Nishine Lure Works have come with their new jig heads; the Nishine Smeltheads! The Nishine Smelthead jig heads features precisely carved gill plates,...

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does...

BERKLEY FUSION 19 SWIMBAIT JIG Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with...

RAPALA SCATTER RAP TAIL DANCER Take the wild "wide-tail" action of the Rapala® Tail Dancer® and add the evasive, erratic action that the Scatter Lip creates and you...

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. Easily apply trigger...

BERKLEY GULP! LEECH The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V super composite material, it offers the perfect balance...

The Bead Hook is a revolutionary fishing hook designed specifically for bead fishing, a popular technique used to target salmon and steelhead. Made from Gamakatsu’s Tournament Grade Wire...

KING FLIES UV TROLLING FLIES At 4 inches in size, the King Flies UV Trolling Fly is enhanced with UV and includes two eyes, an Addya Premium size...

J-FLUORO FC is the true 100% Fluorocarbon Material is manufactured using the finest raw materials available. Made in Japan by the most precise line extruders in the world, the consistency of the...

The Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very...

NISHINE LURE WORKS DROP SHOT MINNOW Hand poured using super soft and durable plastics, the Nishine Lure Works Drop Shot Minnow is a finesse bait modeled to mimic...

MEGABASS X-NANAHAN THE X-NANAHAN FINESSE JERKBAIT IS A FUSION OF THE IDEALS OF SHINJI SATO, ONE OF JAPAN’S FOREMOST JERKBAIT ANGLERS, AND THE ENGINEERING OF YUKI ITO, CREATOR...

BERKLEY POWER BLADE COMPACT Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique....

2ft Long #4 Octopus Hook

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster...

All Mepps Aglia Longs are deep running spinners with willow leaf blades. The blade "hugs" the body of the spinner during retrieve, allowing it to stay in deep...

Set the story straight with Mustad's Measure Band. Get an accurate measure of your latest catch up to 36 inches long without tangling measuring tape. Both metric and...

Taking the Vision 110’s legendary action into a new realm, the Megabass Ito Vision 110+2 Jerkbait allows anglers to target a totally new class of fish that aren’t...

GAMAKATSU HEAVY COVER WORM Gamakatsu has set a new standard in Flip Hooks with their Gamakatsu Heavy Cover worm Hooks. Built with the highest standard in mind, the...

Worm weight sinkers by Compac.

LINDY RATTL'N FLYER SPOON Non-lead alloy construction gives the Rattl'n Flyer Spoon perfect weight balance. It's light enough to shimmer, dance, dart, or fly; yet heavy enough for...

NISHINE LURE WORKS SMELTHEADS The Nishine Lure Works have come with their new jig heads; the Nishine Smeltheads! The Nishine Smelthead jig heads features precisely carved gill plates,...

RAPALA F13 ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a...

X Zone Lead Pagoda Nail Sinkers are perfect for adding to and altering any soft plastic bait presentation. Simply push them into the bait and add weight where you...

Experience uncompromising performance with XBRAID X8, an 8-strand braided line engineered for serious anglers who demand excellence across all techniques. From explosive topwater strikes to finesse drop-shot presentations,...

**WARNING: This item contains materials known to the state of California to cause Cancer and reproductive harm.** The VMC® Boot Tail Jig is pre-rigged with the Boot Tail...

Designed to restore damaged blades back to a sharp, cutting edge. Begin by taking down nicks and bumps with draws against coarse ceramic sticks, than flip over for...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Heavy Cover jig features all the right things in all the right places for...

ST. CROIX EYECON WALLEYE SPINNING ROD Created to give walleye anglers an advantage regardless of the technique, the Eyecon Walleye rods by St. Croix are engineered with a...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

MottledBeads were created to mimic the different colors of fertilized eggs from fresh to washed out. Size - 12mm  Qty - 10