Best Sellers

Panfish ice rods by Milt's Tackle.  Available in 18", 24" and 30"

We added a little Firetiger flare to the Original Fish'N Fillet® for 2026! Continuing with the original features; progressively tapered, full-tang blade of European stainless steel that takes...

Designed to excel in inshore and freshwater environments, Sustain FK integrates advanced technologies that elevate control, strength, and precision. As a member of the MagnumLite series, Sustain FK...

The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range....

Tip-up fishing is effective when targeting walleye, pike, and other predator species. Start with the Blue Ice Tip-Up from Clam. It easily fits in an ice fishing bucket...

When the bite is big & the fish are even bigger, you need a rod that can handle the heat of the fight in the dead of winter....

BERKLEY FLICKER SHAD The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped...

The PENN® Warfare II Level Wind Reel is built for durability and performance, featuring a lightweight yet strong graphite frame and sideplates that provide excellent corrosion resistance. The...

OKUMA CLASSIC PRO GREAT LAKES TROLLING Specific Great lakes Trolling rod actions. Durable E-glass blank construction. Double footed aluminum oxide guides. Stainless steel hooded reel seats. Comfortable EVA...

Offering serious anglers a rod with increased strength and improved weight and sensitivity. Designed with Powerlux® 200 blanks. Our proprietary resin technology has proven to increase rod break...

Sharpen your hooks with South Bend's Hook Hone.

The Equalizer rod series features sensitive IM8 blanks, full cork handles, and custom exposed blank graphite reel seats at a great price.Features:• IM8 graphite 1-piece blank construction• Quantum...

Whether you’re swinging your hammer or fly rod, the Brazeau’s ANSI Z87+ safety rating, wraparound design and sleek brow guards keep the sun out and impact protection high....

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat...

Introducing the Virola 6", which has improved casting distance and fish-attracting power! Mid-strolling is a technique that has recently been gaining attention with the introduction of FFS (Forward...

The Blood Stop Formula helps stop bleeding caused by the wound on a fish's gill, tongue, mouth or throat. Apply directly to the wound and the Blood Stop...

Perfect for revolving spinner blades on spinner rigs for walleyes and other predatory gamefish. Unique design features a “Quick Snap” that lets you quickly and easily change blades...

6th Sense Premium Tees have an athletic, modern fit that is designed to stay extraordinarily soft and maintain its fit through countless wash cycles. Whether on the water, on the...

Today’s Boats, RVs, UTVs and Automobiles utilize electronic screens and displays to provide a world of information at your fingertips. But fingers are also loaded with oils, dirt...

1X Injector 4X Reusable injector vials, prefilled with BaitFuel The BaitFuel Injector Kit allows you to "fuel inject" BaitFuel fish attractant into any soft plastic you fish with....

As the popularity of live sonar fishing continues to oscillate in the professional arena, anglers are still capitalizing on this new technology to put more fish in the...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo STX features an...

Premium Ball Bearing Swivel offers anglers the ultimate in smooth rotation and exceptional durability.  2 Rings for More Flexibility Super Strong High-Quality

Pegassus is one of the most versatile soft plastic lures ever made. Pegassus has an incredible swimming action that draws trophy fish from long distance and provokes vicious...

The Frabill Collapsible Bait Bucket is a convenient bait management solution. When collapsed, this bait bucket is the same footprint size as a Plano® 3700 Stowaway® making it...

The Huk Beanie features the Huk Logo and ribbed detailing making it a cold weather must-have. Materials: 100% Acrylic

The highest-tech wading jacket on the water, our updated G4 Pro® brings a GORE-TEX® Pro 3-layer build to the battle and provides a full suite of fishing features...

Gold hooks; green glow bead slides on each branch line; hooks dressed with mackerel skin. Rigs vary in length depending on number of hooks, but generally, 10 inches...

Zebra Glow Pattern Attracts Fish Special Glow Material in the Skirt Made for Catching Trophy Fish Weight: 1 oz., 1 1/2 oz., 2 oz., and 3 oz.  Gamakatsu...

When in the middle of a hot bite, you want a diver that sets and deploys in an instant. The Pink Lady does just that. Using an all...

COSTA KING TIDE 6 In nature, a King Tide requires the perfect alignment of Earth and moon to create once-in-a-lifetime views and opportunities for watermen. Like their namesake,...

BNR HOLEY WORMS Holey Worms are manufactured with a hole down the center that allows you to rig your worms for drift fishing in seconds by sliding the...

DANIELSON FILLET BOARD The Danielson Fillet Board features ribbed grooves and is rust resistant. The deep jaw steel clamp firmly holds your catch, letting you use your hands...

AIRFLO FORGE FLY LINE Forge has become a popular choice for many UK anglers, a quality fly line at an entry level price point. With its easy loading...

A great all round taper with a wide range of applications. Loads at short range. Longer rear taper provides multiple pick up points. Casts a very wide range...

The ultimate goal for the new IMX-PRO Series of bass rods is to provide the serious tournament angler with a broad offering of high performance, technique-specific rods. Blank...

PENN SQUADRON III INSHORE SPINNING ROD The PENN Squadron III Inshore rods are engineered to be versatile inshore rods at an affordable price. Built with durability in mind,...

ABU GARCIA VERITAS LTD ICE SPINNING ROD The next generation of Abu Garcia Veritas Ice rods feature improved, ultra-responsive 24 Ton graphite blanks and lightweight custom designed Winn...

X ZONE PADDLE TAIL The X Zone 1.75" Paddle tail is a dynamic mini swimbait that will draw strikes from even the most skittish of fish.

ST. CROIX LEGEND ELITE  Multispecies. Elite. Traditional. Buy if you want exceptional lightweight performance and sensitivity combined with traditional full-cork grips and cosmetics. One- and two-piece options. Product...

Fly-fishing is a game of fooling, and the Fishpond 360 Degree Swivel Retractor is designed to be fool-proof. Once pinned to your vest or pack, it can rotate...

It only takes one cold, wet day on the river to appreciate that dry gear makes for a better experience. Simms medium Dry Creek® Dry Bag helps you keep...

Make quick, clean cuts to most nylon fishing lines with the corrosion resistant carbon steel jaw side cutters. Made with corrosion resistant composite coating and ergonomic co-molded handle....

Trolling Snubber with Sampo trolling snap only Place between your downrigger terminal end and your weight The Scotty Trolling Snubber absorbs shock, provides electrical insulation, and helps prevent...

A premium addition to Reaction Innovations' soft plastic collection, the Twerk features two pronounced ribbed claws engineered to generate substantial water displacement and aggressive flapping action. This design...