All Fishing Gear

Softshell weather protection in the comfort of your favorite fleece hoody. Stormfleece Pro combines woven fabric with fleece technology for toughness and suppleness in a wind- and rain-resistant...

Just like a luxury car or truck, the Gan Craft Jointed Claw will eventually need some new rubber, especially after handling abuse doled out from tons of big...

Crafted using Ugly Tech construction, the Ugly Stik Elite Spinning Rods blend rugged fiberglass with 35% more graphite than the GX2 series for increased levels of refinement and sensitivity. Boasting...

The Suick 10" Super Sized Non-Weighted Thriller is designed for anglers seeking exceptional action in a large-profile lure. Crafted from wood and equipped with three durable 5/0 treble...

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into...

Designed for cranking power, drag performance and durability, the Beast™ 300 series has been completely redesigned to give anglers a large format LP reel that is easy to...

Shallow Money Badger is a perfect compliment to the market favorite Money Badger. All the same features and actions of the Money Badger, now with an upgraded circuit...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and...

The Berkley® Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head...

When high action, scent dispersion, and taste make all the difference; the Berkley® MaxScent Crud Craw catches em'. With maximum water disturbance set forward by two meaty claws...

Behold, the Berkley® MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches of crawfish...

The PENN® Rival II Level Wind Fishing Reel is designed to deliver outstanding performance and versatility at an affordable price, making it an excellent choice for anglers seeking...

The Pflueger® Trion® spinning reels are the workhouse of the Pflueger product line-up. Performance and quality at an extremely high value 7 bearing system Slow oscillation gearing Graphite...

Steel leader with ball bearing swivel.

Shimano's redesign of a low-profile baitcasting reel renowned for its smooth, powerful performance and unmatched durability, the Tranx 300 B builds on the series' "workhorse" reputation with premium...

Balsa style spring floats by Eagle Claw 2pk

The Lunkerhunt Hive Hexa Grub is a single, curly tail grub bait made with U.D.S.P. Ultra Durable Soft Plastic. It is predator proof, extremely stretchy and can withstand...

An assortment of South Bends best hooks in a convenient dial box. Fits easily into a tackle box or a vest pocket.

Built for anglers who want lightweight comfort and smart organization, the Patagonia Stealth Convertible Vest combines recycled materials with versatile performance. Its intuitive design features roomy storage, quick-access...

Built for anglers who demand versatility on the water, the Patagonia Stealth Switch Pack 9L transitions seamlessly between a sling and hip pack for total comfort and adaptability....

Built for anglers who need a waterproof, low-profile pack that keeps gear dry and accessible, the Patagonia Guidewater Sling Pack 15L is fully submersible and designed for all-day...

Engineered specifically for serious anglers, the Patagonia Guidewater Hip Pack 9L delivers exceptional waterproof capability with IPX-7 submersion rating and a moisture-resistant back panel. Its compact 9-liter capacity...

Built for anglers who travel light but fish hard, the Patagonia Stealth Switch Pack 5L carries everything you need — and nothing you don’t. Its compact, adaptable design...

Built for travel and adventure, the Patagonia Black Hole® MLC® 45L is the ultimate go-anywhere carry-on. Tough, weather-resistant, and loaded with smart storage, this soft-sided suitcase converts easily...

Built for anglers who face everything from misty mornings to sudden downpours, the Patagonia Swiftcurrent® Wading Jacket delivers uncompromising waterproof performance and comfort. Made from NetPlus® 100% postconsumer...

Patagonia's water-resistant Stealth Backpack 25L is engineered to be the ergonomic solution for no-compromise angling and seriously comfortable gear hauling. Thoughtful technical details include a large main compartment,...

Built for anglers who demand the toughest, most dependable wading footwear, the Patagonia Foot Tractor Wading Boots are engineered for all-day stability and protection in the harshest conditions....

Built for serious anglers who demand comfort, mobility, and long-term durability, the Patagonia Swiftcurrent Traverse Zip-Front Waders are engineered to reduce weight and bulk without compromising toughness. Featuring...

Sharpen your hooks with South Bend's Hook Hone.

Metal fish scaler by South Bend.

Designed with an emphasis on catching big smallmouth bass on big bodies of water. The hand painted blades & bodies with glitter which mimic various bait fish patterns...

The Matzuo® Gaikotsu swim tails feature ribbed bodies that createa lifelike profile with maximum tail movement. These baits are poured with premium ultra-soft material. Deadly on Smallmouth, Largemouth...

Laser Walleye Floating Rig Single Size 4 Hook

Sharp Chain Stringer 35" w/7 Snaps

The Eagle Claw Lead Worm Weights feature quality lead and precision molds. Perfect for Texas-rigs, they offer an affordable alternative to other types of materials. The worm weights...

An assortment of South Bends best swivels, sinkers and hooks in a convenient dial box. Fits easily into a tackle box or a vest pocket.

There’s a big difference between hunting for prey and hunting Apex predators. The tenacious tapers of the Japanese 36 Ton PVG Blanks designed for every Esox based application...

Introducing the first of its kind, built with the best of components and Daiwa’s top-tier technologies, the all new Steez Travel rods. Traveling anglers no longer need to...

Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability....

Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability....

Designed for cranking power, drag performance and durability, the Beast 400 series has been completely redesigned to give anglers a large format LP reel that is easy to...

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin'...

  Extra Tube Rigs can be purchased separately on the Hardware page. 2 per pack Casting Rigs The 7″ and 9″ Gator Tubes  rigged with a casting rig...

The Strobe Shaker - A New Standard in Forward-Facing Minnow Baits  The Strobe Shaker redefines what a forward-facing sonar minnow bait can achieve. The innovative bill design, paired with precision engineering, creates an irresistible...

NEW Tube Tobbogan Casting Rigs + Optional Floatation Inserts The 11″ and 13″ Magnum Gator Tubes rigged with our new Tube Tobbogan casting rig work well in shallow...